Built for agents
Structured fields such as summaries, Plans, and Decisions, and a markdown handbook. Not only notes in a sidebar.
Kelpie Cloud · Open-source core
The AI-native CRM for startups, agencies, nonprofits, communities, consultancies, and creators
Track the people you know and everything you do with them: sales, grants, partnerships, hiring, and fundraising. Plus a handbook your agents can read.
Kelpie Cloud is coming soon. 14-day Team trial · No card needed · Free plan after the trial
- Open-source core (AGPL-3.0)
- No price per seat
- Export your data at any time
- Connect any agent over MCP
Why Kelpie
Startups need a CRM that works for people and for agents. Kelpie is a company brain: structured relationship data and company knowledge in one workspace.
Company brain
CRM records and company knowledge in one workspace. Your agent reads both over MCP.
Priced for small teams
A free plan, then one flat price per workspace. Add your whole team at no extra cost.
Everything a small team's CRM needs
Most CRMs stop at contacts and deals. Kelpie tracks every relationship your organisation depends on.
More than contacts and deals
Enquiries
Inbound requests from forms, email, or referrals. Convert one to a Deal in one step.
Opportunities
Grants, competitions, accelerators, tenders, press, and speaking. Not a different name for deals.
Hiring
Roles and Candidates with interview stages, referrers, and notes on each hire.
Partnerships
Integrations, channel partners, advisors, and investors. Ongoing two-way relationships with touchpoints.
Fundraising
Raises with thesis fit, check size, and pass reasons. A pipeline from first intro to term sheet.
Lists
Hand-picked collections of records. Every record shows the lists it is on.
Core platform
Sales CRM
People, Companies, Positions, and Deals, with agent fields on every record.
Handbook
Nested markdown pages for your product, ICP, voice, and how you sell. Agents can search it.
Agent-ready API
REST and MCP. The app and your agents use the same API. There are no private endpoints.
Agent tasks
Ready-made prompts for each record type. Copy one into your agent, or run it with Kelpie AI.
Pipelines
Kanban boards for Deals, Opportunities, and Raises, with dated Plan items for next steps.
Import, forms, search
CSV import with HubSpot and Salesforce presets, lead forms for your website, and full-text search.
Team and Business plans
Kelpie AI keeps your records current
A hosted agent with no setup. Select Run on a record, and it does the work.
- Writes summaries
- Adds Plan items, notes, and Decisions
- Makes a person record from pasted notes
Try Kelpie AI free
Why not another CRM?
API-first CRMs showed that teams want this. Kelpie goes further. We built it as a source of truth for agents from the first day.
| Topic | Typical CRM | Kelpie |
|---|---|---|
| Agent access | Add-on integrations, limited API | MCP and REST on every plan, the same API as the app |
| Company knowledge | Spread across docs, Notion, and Slack | The handbook is part of the CRM and its API |
| AI | A chatbot you cannot change | Hosted Kelpie AI, or bring your own agent |
| Pricing | Per seat, with enterprise tiers | Free plan, then a flat price per workspace |
| Startup work | Sales only. The rest is in spreadsheets | Enquiries, Opportunities, Hiring, Partnerships, and Fundraising built in |
| Lock-in | Closed source | Open-source core. You can self-host it at any time |
Simple pricing. No seat fees.
Start free. Pay a flat price per workspace when you grow. Compare all plans
Free
For a small team that is just starting.
$0
Free, with no time limit
Start free- 1,000 records
- Unlimited seats
- REST API, MCP, webhooks, and agent tasks
- Forms, import and export, lists, handbook
- Community support
14-day free trial
Team
Adds the hosted Kelpie AI agent.
$29 / month
Per workspace, not per seat
Join the waitlist- Everything in Free
- 25,000 records
- 200 Kelpie AI runs per month
- 50 custom fields
- Email support
Business
For a team with a larger network.
$99 / month
Per workspace, not per seat
Get started- Everything in Team
- 250,000 records
- 1,000 Kelpie AI runs per month
- 100 custom fields
- Priority support
Enterprise
For contracts, invoices, and special terms.
Custom
Talk to us about your needs
Join the waitlist- Everything in Business
- Custom record and AI limits
- Invoice billing
- DPA and SLA
- Dedicated support
Prices are in US dollars. Tax can apply. A record is a person or a company. Self-hosted Kelpie is free with no limits: run it yourself.
Kelpie is the CRM I wish I had in my business from day one. A system that supports the processes early-stage and growth startups need to thrive.
Two ways to run Kelpie
The same core. We host it, or you do.
Recommended
Kelpie Cloud
We run it for you. Make a workspace and add your team in two minutes.
- No servers, backups, or upgrades to manage
- Hosted Kelpie AI agent on Team and Business
- A free plan, then a flat price per workspace
- Email and priority support on paid plans
Free · AGPL-3.0
Self-host
Run the open-source core on your own servers. You manage hosting, backups, and upgrades.
npm create kelpie@latestStart your workspace today
Try every Team feature free for 14 days. You do not need a card.